As strange as it may sound, I’m also a licensed, registered nurse (RN) with a strong focus on neuropsychology. My experience with, and understanding of, what makes us human is vital to building products that align with users' expectations. I’m feverishly focused on building a strong base of knowledge of human behavior and how it affects human-computer interactions.
We also have a deep respect for typography and information design, so we start every project with building and designing the message. Then, by slowly adding elements that support the conveyance of that message, we utilize an inside-out approach to design and development. This ensures all elements, graphical or textual, support the message and not distract from it.